With support from Plastic Solutions Fund, ENVIU – an organization that builds world-changing companies – is developing scalable and financially viable social enterprises which bring alternative delivery solutions (ADS) to consumers.
In focusing specifically on market development and social enterprises, this project fills a crucial gap in the landscape of zero-waste actors whose primary focus is on developing community and institutional support. ENVIU believes that for real change, alternative delivery solutions need to become more affordable and accessible for consumers so that we move from small scale trends to the new normal: sustainable consumption patterns without waste production and waste leakage in the mainstream market.
On the basis of its research and insights, ENVIU identified a strong need for a market development program, which they call “the Zero Waste Living Lab.” The Zero Waste Living Lab works towards creating an exemplary new market in two regions in Indonesia (Bandung & Surabaya) with multiple new business models bringing ADS solutions to thousands of consumers
ENVIU has launched seven ventures – Kecipir, Econesia, Sustaination, Washby, Cupkita, Koinpack and Qyos – and has venture ideas and processes in the pipeline. They aim to not only create a local tipping point towards zero waste lifestyles but also set a regional and global example of this market as feasible and viable.
Collaborators on this project are Greenpeace Indonesia, Greenpeace U.S, GAIA Asia Pacific, AZWI, BFFP, Zero Waste Cities Project (and organizations involved like YPBB), Nexus3, and Impact Hub Jakarta.