One million Single-Use Plastic (SUP) bottles are sold every minute around the world and are among the top 5 most common items found in beach clean-ups.
To address this mounting problem, with Plastic Solutions Fund support, Lonely Whale wants to redefine our relationship with single-use plastic and ask us all to question how we hydrate. The Question How You Hydrate Campaign is waking the world up to its reliance on single-use plastic water bottles, empowering consumers to choose and champion sustainable alternatives through the social media challenge #HYDRATELIKE.
In order to have a larger global impact, the campaign is translating its 2019 Plastic Service Announcement into the six official UN languages.
