With Plastic Solutions Fund support, this project aims to create and articulate an inspiring vision of the Reuse Revolution for the Break Free From Plastic (BFFP) movement based on stories of solutions and hope harvested from BFFP movement members, industry partners and allies worldwide—demonstrating the viability and scalability of reuse solutions.
Using a story-based, participatory narrative building approach, the project seeks to craft an uplifting and exciting solutions narrative in ways that will also unite and galvanize the movement around a shared vision of a reuse-based future.
Collaborators are BFFP global and regional coordination teams working with the BFFP Steering Committee, the BFFP Comms Hub, BFFP members, storytelling and communications consultants, and other experts around the world.
